Cameron Cooper

Foreign exchange can easily turn into a nightmare for exporters. Cameron Cooper looks at foreign exchange management options for riding the highs and lows of currency fluctuation. Our national pride rises and falls with the fortunes of the Australian dollar. Think back to 2000, when the little Aussie battler got the staggers, hovering around a… Continue reading Managing currency fluctuations

What is an entrepreneur and what does it mean to be entrepreneurial? Rebecca Spicer talks to the experts, and to international success, Napoleon Perdis, and finds there’s more to it than just running a business.”

Don’t dismiss branding as a multinational phenomenon – Look at what they do, and adapt it to your SME situation – Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it. If you think branding is not important for your business, consider this: Coca-Cola, the world’s most valuable brand, is… Continue reading Building a Brand