By Paul Vescovi · 13 November 2008 · Locked
See the complete version on Dynamic Business for the full story and insights.
Data quality is still a global issue but many organisations are still not taking basic steps to care for their customers’ data. Failure to invest in a data strategy will not only waste money but also isolate customers and put businesses on the wrong side of the law. Creating a culture of contact data excellence […]
Tags: Data Management, Data Quality, Inaccurate Data, Quality Strategies, Targets