#Data Management
Good data management gives double ROI but is that enough?
Australian organisations demand more from their data, despite achieving 102% return on data management investments. Australian organisations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, […]
7 steps to better data management
Managing data correctly and as efficiently as possible is crucial for all businesses as data is the very basis of what organisations are built upon. It covers clients, contacts, employees, forecasts, investors/investment, past business failures, past business successes, and lots more meaningful information that, when managed correctly, can help to grow an organisation and minimise […]
Containerisation: A strategic approach to BYOD
A few years ago, companies provided employees with mobile devices for official use so that they could monitor and control any sensitive company information or data that might have been stored on these devices. The company managed every aspect of the mobile device and the information stored on it. Times have changed. Not only have […]
Does size matter?
Read any tech or marketing title at the moment and someone is saying something about ‘Big Data’.
Using predictive analytics to understand customers: Pros and cons
In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. In the fourth and final instalment, we look at the pros and cons of using predictive analytics.
Using business data for lead generation: expert advice
In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.
Using data to get to know your customers better
In this four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part two looks at using the patterns and trends in data to get to know your customers better.
Unmasking the business boost hiding in your data
In a four-part article series, we’ll look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Think of it like a first date with your data; you may learn something new or it may be revisiting existing knowledge, but without a first date you won’t get a second.
Drowning in data? Expert solutions to stay afloat
As a small business owner, you may often feel yourself drowning under numerous tasks that need your urgent attention. In addition to this, SMBs now have to deal with explosive data growth and the issues that come along with it.
Effective data quality strategies
Data quality is still a global issue but many organisations are still not taking basic steps to care for their customers’ data. Failure to invest in a data strategy will not only waste money but also isolate customers and put businesses on the wrong side of the law. Creating a culture of contact data excellence […]