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Domain Testing Investigation

The Internet Corporation for Assigned Names and Numbers (ICANN) has launched an investigation into the controversial custom of domain tasting.

Domain tasting permits businesses and other users to register domain names, to test whether they increase online traffic, and then allows them to cancel the registration before any fees can be charged. The realisation that less than one percent of .org domain names are being registered prompted the investigation.  “For business owners, this is a much needed initiative,” says Catherine Logan, Hunt & Hunt partner. “People who want to use the Internet to promote their business will welcome the increase in available names. Domain tasting has been unnecessarily tying up millions of available domain names and adversely impacting the average domain name registrant.”

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