A platform is transforming the retail landscape by aggregating the online shopping experiences of anonymous shoppers across a wide range of retailers.
Humii, founded in 2022 by Andy Evans and Lee Ritson, challenges the limitations of traditional benchmarking tools with its innovative platform. By capturing various data points throughout the entire online shopping journey, Humii aggregates consumer perspectives from anonymous online shoppers to provide comprehensive and unbiased customer experience (CX) insights.
With a transparent and holistic approach to benchmarking, Humii empowers retailers to enhance the shopping experience and drive improved outcomes. Its advanced technology and human analysis offer unparalleled visibility into the end-to-end customer journey, enabling informed decision-making and fostering competitiveness.
Humii tracks key aspects of customer interactions, including search and discovery, pre-purchase support, dispatch and delivery, and loyalty and retention. The platform amasses a vast database of over 1 million unique data points, continuously expanding its insights.
Retailers can access a simplified dashboard to review their own activities and compare their performance against competitors. This rich and unbiased data sets Humii apart from other solutions in the market, eliminating the inherent biases of traditional approaches like Net Promoter Score (NPS) that rely solely on data from a retailer’s own customers.
By harnessing accurate insights into the customer experience journey and competitor analysis, retailers can drive healthy competition, improve their bottom line, and deliver exceptional experiences. Humii disrupts the retail analytics landscape, equipping retailers with the tools to gain a competitive edge and revolutionize their strategies in an ever-evolving market.
Excitingly, Humii plans to offer AI-enabled chat-like functionality alongside its new dashboard, empowering retailer leaders to quickly and easily discover solutions to previously unknown challenges.
Co-Founder and CEO Lee Ritson said: “We founded Humii because we believe the NPS system is archaic and one-dimensional. Retailers today need modern insights and benchmarking solutions better to understand the ‘why’ behind the performance, remain competitive and drive real business impact.”
“Unlike NPS, Humii takes away the guesswork, empowering decision-makers to quickly and easily pinpoint problems and find solutions that will directly impact the bottom line. More than that, it provides the right kind of competitive insight to drive decisions that will ultimately grow revenue and market share.”
“The launch of our new platform and impending integration of AI-enabled solutions through a chat-like function will further help retailers make sense of the hundreds of data points Humii tracks – no need for endless hours of analysis; Humii will do the work for you.”
Having solidified its footing in Australia, Humii has set its sights on the United Kingdom with plans to offer its platform to UK-based retailers by August 2023.
“We’ve already started working with a team to bring Humii to life in the UK – as the business continues to grow, we’re looking forward to providing a better, more modern way to measure CX for global retailers”, added Ritson.
With a flexible pricing model to suit businesses big and small – Humii is poised to give retailers across Australia and the UK the power to benchmark themselves accurately against key competitors for long-term competitive advantage and, ultimately, business future-proofing.
For more information, visit: https://www.humii.co/
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