By Guest Author · 19 September 2007 · Locked
See the complete version on Dynamic Business for the full story and insights.
While perceptions may be changing, Kylie Beaufoy says many businesses still fail to see the value of good marketing. Here she sets out to dispel some key misconceptions. Lord William Heskith Lever, the founder of Lever Bros once said, "Half my advertising is wasted, the problem is which half". In today’s deregulated marketing environment, the […]