Measuring customer experience – what are we failing to measure
By Phil Smith · 3 December 2018 · Advice
By Phil Smith · 3 December 2018 · Advice
We're failing to tap into the full story of customer satisfaction. Discover the surprising truth behind what's missing from your customer feedback.
Gaining a true insight into customer experience can be difficult to achieve because customers tend to only offer feedback when they have a negative experience and keep their own counsel when they have a positive or satisfactory encounter. To get real insight into what is causing customer effort and reduce that effort in order to […]
Tags: Customer, Customer Experience