Phil Smith

Phil Smith

Phil Smith

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Measuring customer experience – what are we failing to measure

Gaining a true insight into customer experience can be difficult to achieve because customers tend to only offer feedback when they have a negative experience and keep their own counsel when they have a positive or satisfactory encounter. To get real insight into what is causing customer effort and reduce that effort in order to… Continue reading Measuring customer experience – what are we failing to measure

Phil Smith

Phil Smith

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