If you’re after more business, look for invitations to tender to find new opportunities. A tender is a formal offer to undertake work or supply goods to the invitee, a very direct form of marketing.
Tendering does take time and effort, but the benefit of tendering is knowing what the invitee has in mind to buy. The process of tendering involves examining the strengths of your business and your unique selling proposition and matching those with what the invitee is after, a good way to take stock of your business.
Even if your tender is rejected, ask for feedback to gain valuable information about competing offers.
