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Selling tips: complementary items & impluse buys

‘Would you like fries with that?’ has become a cliche, but selling complementary items to existing customers is often overlooked as a selling technique for both personal and online selling.

  • Placing complementary items near the checkout works as an impulse technique: think of bookmarks positioned at the register of a bookstore.
  • Suggesting or prompting the customer to consider complementary items is often helpful, for example a ‘do you need batteries?’ sign for electronic toys.
  • Discount incentives often help the sales of complementary items, for example ‘buy shampoo and conditioner and get the body wash free’.

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Adeline Teoh

Adeline Teoh

Adeline Teoh is a journalist with more than a decade of publishing experience in the fields of business, education, travel, health, and project management. She has specialised in business since 2003.

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