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Scoping out the competition to improve business practises

When you’ve been running a business for a while, it can be hard to see where to make improvements or how to take your business to the next level. Temporarily removing yourself from your business, and even your industry, and taking a look at other businesses in other industries can help you see your business from a new perspective.

An ‘outside in’ view should allow you to understand why you do the things you do, and may even lead to you adopting practices you see in other industries. It may also lead you to identify customers outside your traditional market.