One way to have your business stand out is to conduct research that is both important and relevant to your business and interesting to the greater public. Having research findings published ensures that your business is in the spotlight for being at the leading edge of your industry.
For example, if you are a retailer with both a physical and online presence, you may decide to conduct a survey into the shopping habits of foot traffic compared with online browsers. The results could garner publicity for both forms of your business.
