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Business start-ups: talking to the experts

Seek any advice on starting a business and the most consistent advice given is to defer to the experts on matters outside your comfort zone. Experts range from accountants and lawyers to marketing gurus and IT professionals.

It’s easy to think that, once on board, an expert can take care of their domain. However, remember that you are the expert in your business, so it is your responsibility to make sure that you have asked the right person for advice. When you build a relationship with the expert, give them context: make sure they understand you and your business and what you want to achieve from it so you are all working towards the same goals.