Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.
Tamm Halter on Absolute Data Group
Exporting since: 2004
Key markets: US.
One complaint about the information age is that there’s often too much information. Absolute Data Group (ADG) solves that with its software, assisting companies with managing information, from technical documentation to marketing. They also provide training and consultation services to complement the products.
Founder, Tammy Halter, began her career in defence but saw an opportunity where IT wasn’t meeting requirements in complex industries such as defence, aerospace, and automotive sectors. Their first export was to Daimler-Chrysler in 2004. Now ADG counts big names such as Qantas, Vodafone, and Boeing among their customers.
Halter says ADG’s domestic dominance and their involvement in developing industry standards enhanced their international reputation, allowing the group to start exporting. ADG hope to expand their reach to the UK and add mining and manufacturing to their key market sectors in the coming year.