Dynamic Business Logo
Home Button
Bookmark Button

Export case study: Tammy Halter on Absolute Data Group

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.

Tamm Halter on Absolute Data Group

Exporting since: 2004

Key markets: US.

One complaint about the information age is that there’s often too much information. Absolute Data Group (ADG) solves that with its software, assisting companies with managing information, from technical documentation to marketing. They also provide training and consultation services to complement the products.

Founder, Tammy Halter, began her career in defence but saw an opportunity where IT wasn’t meeting requirements in complex industries such as defence, aerospace, and automotive sectors. Their first export was to Daimler-Chrysler in 2004. Now ADG counts big names such as Qantas, Vodafone, and Boeing among their customers.

Halter says ADG’s domestic dominance and their involvement in developing industry standards enhanced their international reputation, allowing the group to start exporting. ADG hope to expand their reach to the UK and add mining and manufacturing to their key market sectors in the coming year.

What do you think?

    Be the first to comment

Add a new comment

Adeline Teoh

Adeline Teoh

Adeline Teoh is a journalist with more than a decade of publishing experience in the fields of business, education, travel, health, and project management. She has specialised in business since 2003.

View all posts