Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.
Roar Film and Roar Educate
Exporting since: 2004
Key markets: UK.
Founded by Kath Symmons, Steve Thomas, Craig Dow Sainter, Roar specialises in television documentaries and educational multimedia (e-learning), and export proved the best way to expand the business. “We realised that to achieve success as a complete unknown and from so great a distance, we needed an alliance or relationship with a major player,” says Dow Sainter. So Roar looked to the London Grid for Learning, a school-based broadband consortium that delivers infrastructure and e-learning content to 1.2 million students in London. After 18 months of “courting”, Roar was asked to develop modules for LGfL’s e-learning content, retaining the IP and full ownership of the product outside London.
While export accounted for 10 percent of revenue in the last financial year, Roar expects that in the next year it will exceed 40 percent with exponential growth both in UK and new territories in the following years.