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Export case study: John Muir on Muir Engineering Pty Ltd

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.

John Muir on Muir Engineering Pty Ltd

Exporting since: more than 30 years

Key markets: Europe, US, Middle East, Russia, Asia Pacific.

Soon to turn 40, Muir Engineering has been exporting their anchoring systems for more than 30 years. Their major exports have set sail to the US, Europe, Middle East, Russia, Asia, and the Pacific.

Setting up offices in key overseas markets, as Muir continues its growth in mega yacht markets, has led to approximately 60 percent of business focusing on export.

Founder and the sole owner, John Muir, is still dedicated to providing technical innovation, quality service, and reliability, with a team of 65 staff. As a result, Muir products are internationally preferred, and used by the prestigious yacht builders– Feadship, Lurssen, and Trinity. At home, Muir equipment can be seen on the decks of Australian icons, including Dick Smith, Frank Lowry, and Greg Norman.

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