Home topics small-business-resources growing Growing Managing Small Business Growing Tools to help SMEs run business better in 2012 Lorna Brett March 15, 2012 We asked a variety of suppliers what products and services they have to offer SMEs this year to help them work smarter. With everyone trying to sell you something, how do you deicde what you do and don’t need and what to prioritise? Gary Edstein, senior vice president Oceania, DHL Express New Year, new targets and everyone is seeking new business. This is true for all people in business and because your business is also a customer to another business somewhere, you’ll most likely be targeted by companies keen to sell you the newest and best of something. The best way to avoid feeling overwhelmed is to: Know your business Know your targets for 2012 and the best strategy that will get you there and find a service or product that will support you in reaching your targets. Create a niche When starting out, don’t try to be all things to everyone. Concentrate your efforts on serving a niche market efficiently and cost effectively and pick and choose suppliers who can help you further promote your niche offering. Be flexible Work with suppliers who are interested in your business and see you not just as a customer, but a business partner . Find out about the support services they provide and understand how flexible they are prepared to be in their product/service offering. Ask questions Find out