Home topics small-business-resources growing Business Tech Devices Growing Business Tech The importance of a mobile site for your business Raffael Fernandes December 11, 2012 Mobile is slowly overtaking desktop computers as the primary technology used to access the internet. This can be a cause of concern for the majority of Australian businesses, including franchises, which do not have a mobile ready website. In fact, mobile is now beginning to deliver more ROI for business than websites are. The best way to get your website up to speed and compatible with mobile technology is through creating a mobile version of your website. This is an efficient and effective way to ensure your website is mobile ready. A mobile version of your website means that whenever someone accesses your URL via a mobile device it can automatically bring up a page that has been specifically designed for mobile use. Another option is to have your normal website open up originally but then have a popup asking if the user would like to switch to the mobile version of the site . Some websites make this quite easy. For example WordPress has a plugin called WP Touch that simply needs to be uploaded by the website’s administrator. Other websites will involve you having to ask the web developer to create a mobile version for you. However, if you don’t want to create a mobile version of your website then you need to think about how easy and mobile-friendly your normal website will be.