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Businesses to boost investment in mobile & web presence

Local businesses will put more money into developing mobile web sites and boosting their overall web presence over the next 12 months, as they attempt to combat economic uncertainty by bettering their digital presence.

According to a survey by content management solutions provider Squiz, 75 percent of businesses will invest in created mobile websites over the next year and 25 percent will boost investment in their overall web presence by over 50 percent.

Squiz also found that 66 percent of organisations plan to invest in overall web content management while just over half will add social media features to their web content functionality.

Some of the biggest web issues as uncovered by the survey include businesses suffering impacts to their business by the inability of website users to find assets using search or navigation tools as well as a lack of standardised metadata for managing critical information.

When it comes to setting up websites, the survey found one in four organisations are challenged by the cost involved and one in three are restrained by time and resources.

Squiz Managing Director John Paul Syriatowicz said the survey suggests the web content management market remains a buoyant sector for investment by Australian organisations despite the current economic uncertainty.

“The survey would suggest that IT managers are playing somewhat of a catch up to mobilise content and add social media features for a workforce increasingly being characterised by BYO devices and employee demands and by customers who want a quality web service experience across all communications channels and devices.”

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Lorna Brett

Lorna Brett

Lorna was Dynamic Business’ Social Web Editor in 2011/12. She’s a social media obsessed journalist, who has a passion for small business. Outside the 9 to 5, you’re likely to find her trawling the web for online bargains, perfecting her amateur photography skills or enjoying one too many cappucinos. You can follow her on <a href="https://twitter.com/#!/dynamicbusiness">Twitter @DynamicBusiness</a>

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