Napoleon Perdis Cosmetics has announced today the company is growing their cosmetic empire in Australia by adopting a franchise business model. The company aims to add an additional 60 concept stores over the next 3 years to its existing 57 successful stores.
The franchise launch is part of a new business growth plan for the brand and comes as Napoleon Perdis celebrates 15 years in business.
Entrepreneurial Australians will be able to apply to be a franchisee from April onwards directly through the company. Applicants will have to go through a rigorous procedure to ensure the franchisees align with the Napoleon Perdis brand and core values.
Emanuel Perdis, Managing Director and co-owner of Napoleon Perdis Cosmetics was confident a franchising model was the next step to growing the company in the future.
“This is the next page in the story for us and I am very proud to be the premier cosmetic franchisor in Australia. The franchising industry in Australia is seeing continued strength and growth post GFC. This sector employs over 600,000 Australian’s with an estimated sales turnover of over $130 billion*.
“By initialising this new franchising model we forecast doubling the number of Napoleon stores and extend our geographical reach across Australia. This is a great opportunity for loyal customers to grow the NPC brand with us while helping to drive the quality expertise, service, knowledge and iconic products Australia knows and loves.”
The benefits to Napoleon Perdis are clear, however Emanuel Perdis was quick to point out the advantages to potential franchisees.
“Franchisees will benefit from the global marketing, cutting edge campaigns, extensive training and comprehensive business support network. They will be kept up to date with worldwide trends straight from the runway and be assisted with quality sales techniques. Each store will be independently run, while being unified under the one brand umbrella. Customers will see no change to our brand and the high level of customer service and expertise which we at Napoleon Perdis are renown for.“ he said.
