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Jamaica Blue café’s undergo revamp

The Jamaica Blue franchise has begun rolling out its new-look cafes, which have been designed to better reflect the Caribbean heritage of the brand.

All Jamaica Blue café’s in Australia and New Zealand will receive the make-over, with customers to be given the opportunity to buy new merchandise and coffee beans.

According to National Marketing Manager Drew Eide, the evolution of the Jamaica Blue brand reflects the history, culture and legacy of the Caribbean.

“We want our customers to feel like this is a unique, truly relaxing oasis; a haven where they can escape to enjoy our range of freshly-made foods and one of our three exclusive coffee blends.”

Eide said customers will still have access to everything the franchise offered previously, saying “we have created an environment that will transport them to a place to ponder, relax and escape as they sip and consider the moment.”

“We spend much of our time not only sourcing the best beans but roasting them to perfection and training our skilled baristas to serve you the perfect cup every time.”

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Lorna Brett

Lorna Brett

Lorna was Dynamic Business’ Social Web Editor in 2011/12. She’s a social media obsessed journalist, who has a passion for small business. Outside the 9 to 5, you’re likely to find her trawling the web for online bargains, perfecting her amateur photography skills or enjoying one too many cappucinos. You can follow her on <a href="https://twitter.com/#!/dynamicbusiness">Twitter @DynamicBusiness</a>

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