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Franchisees need more than “gut feeling” when buying a franchise

Potential franchisees need to embrace the free pre-entry education run by Griffith University, rather than make decisions on “gut feeling” when choosing to buy a franchise the ACCC has said.

Franchise EducationThe free online education program run by Asia-Pacific Centre for Franchising Excellence is funded by the Australian Competition and Consumer Commission and hopes to help prospective franchisees make an informed decision when looking to buy a franchise. The program is run online and consists of five modules, commencing in July this year.

ACCC deputy chair Michael Schaper said the pre-entry education program will be available nationally and cater to all levels of understanding.

“The program will be a one-stop shop, providing potential franchisees with a better understanding of their rights and obligations under the Franchising Code, and some of the practical issues they could face as a franchisee,” Dr Schaper said.

“As has been recognised in the Expert Report on Franchising Code of Conduct recently commissioned by the Minister for Competition and Consumer Affairs, early education of potential franchisees is a critical factor in their business success and compliance with the code.  In addition, the need for earlier and better information was underscored by recent research from Griffith University, which revealed that 49 per cent of the franchisees surveyed relied heavily on their ‘gut feeling’ when deciding to go into franchising,” Dr Schaper said.

Prospective franchisees will learn about franchise-specific issues, including franchise fees, royalties, operations manuals, marketing funds and site selection, as well as general business concepts such as cashflow and working capital.  Leasing arrangements and dispute resolution will also be covered.

Participants will leave the program with a list of questions to ask franchisors, existing and former franchisees. The program will also direct prospective franchisees to further self-education resources.

The ACCC will assist in the development of the program and monitor its effectiveness, with this program supplementing current education efforts in the franchising sector.

“Anyone thinking about buying a franchise should enrol in the program,” Dr Schaper said.

For more information about the program, visit http://www.franchise.edu.au/pre-entry-franchise-education.html

For information about the Franchising Code of Conduct, visit the ACCC’s franchising webpage: www.accc.gov.au/franchisingcode

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David Olsen

David Olsen

An undercover economist and a not so undercover geek. Politics, business and psychology nerd and anti-bandwagon jumper. Can be found on Twitter: <a href="http://www.twitter.com/DDsD">David Olsen - DDsD</a>

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