Home topics small-business-resources Image Credit: Kobu Agency on Unsplash Digital Small Business Digital Digital succession planning creates a smooth transition when selling Adam Boote September 24, 2021 One of the first steps a potential buyer will take when looking at an existing business is checking its presence and customer sentiment. This can be done through a simple online search – looking at Google search ranking and reviews, the quality of the website, the level of social media presence and engagement. It’s the ultimate modern digital screening process, providing a no-fuss, no-strings-attached view of precisely what they are getting into before even reaching out to you. Whether you’re looking at retirement, moving onto greener pastures, or letting go, implementing strategies ahead of time to ensure you’re set up for success is invaluable – and this should include your digital presence and shop front. After working through this transformation, we’re using these digital marketing services to help other businesses with their succession plans and objectives – and businesses who don’t have a digital presence are being left behind. We’ve taken Australian businesses on that journey with us – including Damian Muscat and the Crane Logistics team in Mackay. Here at Localsearch, we’ve worked through our own succession planning and future-proofing – from humble beginnings in print advertisements and business listings 28 years ago to becoming a major online directory platform and digital marketing service catered for SMBs. The journey to sale for SMBs – why digital is key The veteran business owner