Yellow Pages ads abandoned by tradesmen as they go online to reach customers

By David Olsen · 8 December 2010 · Locked

Full details: Yellow Pages ads abandoned by tradesmen as they go online to reach customers

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Summary

Yellow Pages ads were once the mainstay of advertising for local tradesmen, however tradesmen are moving their advertising spend online, with new research showing consumers increasingly switching to the internet to locate local tradesmen, rather than the Yellow Pages.

Tags: Accc, Online, Scam, Sensis, Yellow Page Marketing BV, Yellow Pages, Yellow Publishing Limited