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Don’t blame it on Facebook: The reasons why you will lose social media followers in 2018
Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt. The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media […]
Progress made towards a fairer distribution of power between small and big businesses
When small businesses engage with large enterprises, standard form contracts often leave them with no room to negotiate. Small businesses are left with the choice of either accepting terms heavily weighted against them, or terminating a deal that would be valuable for their business. To protect small businesses from backing into a corner, the unfair […]
2016 Digital Marketing Forum
If you want to hear some of the industry’s biggest movers and shakers offer advice to small businesses on how to outsmart the big guys, get in fast because tickets are selling now. The 2016 Digital Marketing Forum will feature the head of brand at Facebook, two extremely successful business owners and a renowned brand […]
SMB confidence climbs to a five year high
Small and medium business (SMB) confidence has risen to a five-year high, largely due to an improved economic outlook, according to the latest Sensis Business Index survey. The views of 1,000 SMBS were captured by the Index, which is released by Sensis each quarter. The latest survey found that 60% of SMBS are confident while […]
SMBs fail at social media
While more Australians are now accessing social media than ever before, a new report has revealed that small businesses still aren’t using it to its full extent.
More SMEs taking up search engine marketing products
Reports have shown that Search Engine Marketing (SEM) products are growing in popularity among local SMEs.
SMEs still experiencing digital lag: report
Four fifths of local SMEs still don’t have a formal digital business strategy, according to a new Sensis report, which means many are missing out on a raft of opportunities presented by online-savvy customers.
SMB profitability slides, but social media use rises
Small business profitability slid to a record low during the last quarter, with many expecting to see more falls over the next year. Despite this less than positive news, many reported they’d be boosting their online and social media presence in the coming months.
Making sense of the digital advertising space
It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?
Driving Your Business series launches today
Almost 40 per cent of Australian small businesses don’t have a website in today’s digital era. According to new research released today by Sensis, when it comes to digital marketing, many SMEs are at risk of falling behind their larger competitors.
Yellow Pages ads abandoned by tradesmen as they go online to reach customers
Yellow Pages ads were once the mainstay of advertising for local tradesmen, however tradesmen are moving their advertising spend online, with new research showing consumers increasingly switching to the internet to locate local tradesmen, rather than the Yellow Pages.
Fake Yellow Pages scammers in court after ripping off small businesses
Two companies face court action after they allegedly misled Australian businesses into thinking they were dealing with Sensis Pty Ltd’s Yellow Pages.
Women more positive than men in business outlook
Women business operators are more positive about their prospects heading into 2011 and more likely to be aiming for significant business growth than their male counterparts, according to the latest Sensis Business Index released yesterday.