Australians are expected to spend $46.7 billion in retail stores this year in the lead up to Christmas, with analysts predicting a solid, but not spectacular, Christmas shopping season. Many retailers spend several months preparing for the Christmas rush by upgrading systems, training staff and planning promotions. Regardless of what steps you’ve taken to get […]
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
Amanda Westphal entered the marketing game early, working on the promotional end of a variety of companies, including Power FM, Nova FM and Ubisoft.
What if the next Mark Zuckerberg or Larry Page came to work at your company? Would you know what to do with them?
Five tips to conduct a successful promotion.
If you’re looking to land a promotion, you’ll need to be a team player, take on work outside of your job description and have proven results. It’s a difficult balance to strike, but these tips can help.
You’ve heard about it, you know what it is, but you’re not sure how to approach social media as a promotional tool? Here are some quick insights to set you on the path of social media success.
You have reached the end!
