Behind the spandex and the melodrama of those WWE matches, there’s solid business advice. Seriously.
There’s a professional wrestling term—please don’t ask me how I know this—that you should apply to your business.
Pro wrestling is scripted and the outcomes of matches are pre-determined, so in large part the writers control how spectators perceive individual wrestlers: If I beat you, I must be better. If I become the champion—even though I’m only the champion because a writer decided I should be champion—I must be the best.
Plus the wrestlers themselves dramatically impact how the crowd perceives a competitor. Say you and I are wrestling and the plan is for me to beat you. If I dominate you, shrug aside your feeble attacks as a nuisance, and emerge victorious without breaking a sweat, the crowd will naturally assume you’re a terrible wrestler. If I “sell” your punches, kicks, and holds, make it seem like you’ve inflicted real damage, and in the end barely pull out a victory, the crowd will naturally assume you’re a great wrestler.
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