Turns out, not all loyal customers are created equal. Here’s why

By Yajush Gupta · 6 May 2025 · News

Turns out, not all loyal customers are created equal. Here’s why

Full details: Turns out, not all loyal customers are created equal. Here’s why

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Summary

Loyalty isn't always profitable. New research reveals focusing on how customers spend, not just if they stay, unlocks real growth.