Conventional ‘wisdom’ about selling is frequently dead wrong. Here’s a reality check.
The business world is full of conventional wisdom that gets passed from office to office. Sometimes that so-called wisdom is, well … unwise. (And occasionally it’s really stupid.)
Here are the five dumbest beliefs that people have about “how to sell”:
1. The Customer Is Always Right
This myth has been repeated so many times that many people think it’s a law of nature. In fact, though, customers are frequently unreasonable and overly demanding. A big part of selling is educating such customers so that they have more realistic expectations. This means telling the customer he’s wrong when he actually is.
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