Conventional ‘wisdom’ about selling is frequently dead wrong. Here’s a reality check.
The business world is full of conventional wisdom that gets passed from office to office. Sometimes that so-called wisdom is, well … unwise. (And occasionally it’s really stupid.)
Here are the five dumbest beliefs that people have about “how to sell”:
1. The Customer Is Always Right
This myth has been repeated so many times that many people think it’s a law of nature. In fact, though, customers are frequently unreasonable and overly demanding. A big part of selling is educating such customers so that they have more realistic expectations. This means telling the customer he’s wrong when he actually is.
…to read this article in full, visit leading US small business resource, Inc.
