Home topics news Credit: supplied News News Tips for smashing your sales targets this EOFY and beyond Nikita Mehta July 6, 2023 The end of the financial year (EOFY) period has become a pivotal annual sales moment for businesses, with many brands extending their sales well into July due to their popularity. The rising popularity of the annual shopping event, however, means that businesses need to get creative to cut through the noise. So how is your business navigating busy periods to smash its sales targets? As a business at the forefront of consumer shopping behaviours, at Afterpay we released a consumer insights report to help Aussie businesses better connect with their customers during sales periods by sharing insights into the way Aussies shopped during EOFY 2022. Unsurprisingly, we found that almost three-quarters (71 per cent) of Aussies are shopping sales to take advantage of discounts. Specifically, more than four in five (84 per cent) seek a fixed discount, while almost three in five (59 per cent) like a ‘buy one, get a second one discounted’ offer and 57 per cent love a gift with purchase. With so many discount options, you should consider matching deals with products to optimise your sales. For example, we found that ‘buy one, get one’ discounts work well for items that usually are bought in multiples, such as school supplies (those winter uniforms) or family tech products and accessories, while gifts with purchase work well for items commonly bought by customers to treat themselves.