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Top five tips for securing your business reputation online

Using social networks? Then make sure you don’t make the same mistake as British MP Ed Miliband, who had his twitter account hijacked and his reputation tarnished.

While the tweets from the hackers to MP Ed Miliband’s account were merely embarrassing, Lloyd Borrett, the Marketing Manager at AVG (AU/NZ), says it is worth considering the potential impact of this type of scam on your business reputation.

Knowing that a supplier’s IT infrastructure is not as secure as it should be would worry most people, particularly if they share critical business data with that supplier/company. Yet with so many more businesses using cost-effective social media tools to market their company, the threat of customers being sent inappropriate messages from your company’s social media account, or the social media account of one of your employees, is real. The potential impact on your reputation, by undermining your customer’s trust in your ability to safeguard their data, is great.
Social Media Security
So to help safeguard your business reputation, AVG (AU/NZ) has put together a few tips to ensure you get the most out of your security software, allowing you to focus on building your reputation, not repairing it:

1. Make sure your security software is robust and up to the job. AVG Internet Security Business Edition software is certified by the major independent security certification bodies to be effective against a comprehensive range of threats.

2. Secure your network against insecure behaviour by employees. You can’t always control where your staff go online at work. (If you try, you’ll probably have a rebellion on your hands!) AVG Internet Security Business Edition includes LinkScanner which stops users visiting poisoned web pages that can let hackers into your network. So make sure it’s installed on every PC.

3. Set your security software to update itself at least once a day. Protect against new and unknown viruses that appear between updates by ensuring AVG Data Protection is active on all workstations. AVG Internet Security Business Edition contains the Data Protection module.

4. Make sure you set the highest level of security on laptops employees take home or on the road. The AVG Administration feature included with AVG’s business edition products will help you to set and monitor the security settings on all of your protected PCs. However, once those PCs are disconnected from the business network, they’re out of your control. So leverage the power of AVG’s LinkScanner, Anti-Malware, Enhanced Firewall and Data Protection layers to keep their protection solid when your staff are away from the office using home, WiFi or other non-secure Internet connections.

5. Deal with computer security problems as soon as they arise.  AVG optionally alerts you whenever it finds a problem – day or night – and takes the necessary action to protect your network automatically – you don’t have to do a thing. If you have the time, review the log – it can give you valuable information about employee training or other preventive measures that will help improve security.

Following the above tips should ensure your business reputation doesn’t suffer from an online scam. As the saying goes, “An ounce of prevention is much better than a pound of cure.”

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David Olsen

David Olsen

An undercover economist and a not so undercover geek. Politics, business and psychology nerd and anti-bandwagon jumper. Can be found on Twitter: <a href="http://www.twitter.com/DDsD">David Olsen - DDsD</a>

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