New study by Fifth Quadrant found that 70 percent of Australian companies are offering social media as a customer service channel, while only 31 percent of consumers are making any use of it.
Leigh Boin blogs about using Facebook successfully in your business. “Let’s look at Facebook, which is far from being just a social network for the likes of Gen Y exclusively. For an increasing number of companies, Facebook is a successful business network.”
Using social networks? Then make sure you don’t make the same mistake as British MP Ed Miliband, who had his twitter account hijacked and his reputation tarnished. While the tweets from the hackers to MP Ed Miliband’s account were merely embarrassing, Lloyd Borrett, the Marketing Manager at AVG (AU/NZ), says it is worth considering the […]