Telstra iPad plans have gone prepaid, offering data only plans for the device without contracts, hoping the performance of the NextG network keeps users with the telco.
Telstra was tipped to try and lock users into subsidised iPad plans with the device, but the telco has been unable to negotiate a distribution deal with Apple that let it sell the device in the same way Telstra sells the iPhone under 24 month contracts.
Telstra has opted instead to sell a range of pre-paid mobile broadband plans designed for the Apple iPad 3G, with Pre-Paid SIM for Apple iPad Kits available from Telstra for $30 which include 1GB of data. As a bonus, Telstra is offering customers that activate their prepaid kit by 30 June 2010 will receive an additional 2GB of data.
By offering prepaid plans, Telstra risks users jumping to Vodafone and Optus and being locked in to contracts by competitors, however the telcco hopes that users get a taste for using the iPad on the 850 MHz Telstra Next G network, which the Apple iPad takes advantage of (being a quad-band device).
“Telstra’s pricing for iPad 3G gives customers control and flexibility to access the Internet on-the-go while connected to the Telstra Next GTM network,” said Ross Fielding, executive director, Telstra Mobility Products.
“Telstra is providing Australians the ability to enjoy 3G on iPad in more places than on any other network.”
Telstra Pre-Paid SIM for Apple iPad 3G plans cost half what comparable prepaid wireless broadband plans from the telco cost, suggesting Telstra has sharpened their pencils when calculating the iPad data plan pricing.
All of Telstra’s prepaid iPad plans expire after 30 days, with pricing as below.
- $20 1GB
- $30 3GB
- $60 6GB
- $80 9GB
- $100 12GB
Telstra’s prepaid sim for Apple iPad will be on sale from most Telstra Stores and selected partners from May 28th.