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Are you assertive – or aggressive?

High-pressure sales tactics can be more annoying than effective. There’s a better way to move a deal forward.

When you’re moving a sale forward, it’s a mistake to be either too passive or too aggressive.  Instead, be assertive, which is a completely different thing altogether. This is an important distinction.

For example, let’s suppose you’ve had a conversation with a prospective customer and want to know when they’ll make a decision whether or not to buy.

Here’s the passive approach:

  • “Could you give me a call when you’ve made a decision?”
  • “Would you mind if I sent you a brochure to help you decide?”
  • “How about I call you in a few days to see if you’ve made a decision?”

…to read this article in full, visit leading US small business resource, Inc.

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