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Reputation management services: Worth it?

Services claiming they can remove negative online reviews about your company may fall short of their promises.

Small businesses are expected to double spending on online reputation monitoring services over the next year to more than $700 million. These services promise to minimise negative reviews from crowdsourced sites, such as Yelp and Angie’s List.

But are these services delivering on their claims? Maybe not, according to a new report in the Wall Street Journal.

The claims run the gamut: One service, called Profile Defenders, claimed earlier this year that it “100 percent guarantees to get rid of unwanted Yelp results” for a base fee of $5,000. Another, RemoveMyName.com, claimed it can “attempt to remove” unfavourable or false reviews from Angie’s List, the outlet reports.

Here’s the catch: Darnell Holloway, the manager of local business outreach at Yelp, told the paper that only Yelp’s user-support team can remove reviews.

…to read this article in full, visit leading US small business resource, Inc.

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