The case for and against publicity on TV

By Monica Rosenfeld · 11 March 2010 · Locked

Publicity on TV: To Air or Not to Air?

With two camps forming among our clients, the debate rages on: is prime time TV the key to brand success or a recipe for disaster? Dive into the fascinating case for and against publicity on TV.

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Summary

When we start working with new clients, we ask them where they would like to see media coverage about their brand. As far as prime time current affairs programs are concerned, such as Channel Nine’s A Current Affair or Channel Seven’s Today Tonight, our clients fall into two main camps – those who would love […]