Most important failure to embrace

Maybe you already proudly “fail fast and fail often.” There’s one type of failure you’re probably still avoiding – but shouldn’t.

For something so painful, failure – at least as a topic – is awfully popular. Look around. Smart people say we should all fail fast and fail often. Smart people say failure can be the best teacher, and that failure is the foundation of innovation. Evidently Silicon Valley loves failures, and you should too.

As a result you may have decided not to fear failure… and to actually embrace it.

That’s cool, but there’s another type of failure you probably aren’t embracing, much less seeking – but you should. Here’s why.

If you are like most business owners you have what John Updike, referring to the baseball player Ted Williams – long before Ted became better known for the whole cryogenics thing – called an intensity of competence: You know, thoroughly and completely, your business, your market, and your customers.

…to read this article in full, visit leading US small business resource, Inc.

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