Yahoo! and Microsoft have formed a web partnership that would unite the two companies against market leader Google.
Under the deal, Yahoo! will use Microsoft’s new Bing search engine on its sites, while Yahoo! will act as the exclusive global sales force for the companies’ premium search advertisers.
Microsoft chief executive Steve Ballmer said the deal will enable Bing to better compete against Goggle.
“Through this agreement with Yahoo! we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company.”
According to research firm Comscore, Google currently holds a 65 percent share of the search market, followed by Yahoo! with 19.6 percent and Microsoft with 8.4 percent.
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