The Sydney Writers’ Centre is running an intensive half-day seminar for business owners and entrepreneurs keen to learn the skills to write a business book.
The first workshops will run on Wednesday 14 September (Sydney) and Friday 7 October (Melbourne).
Sydney Writers’ Centre Founder and Managing Director Valerie Khoo said the decision to run a course comes as a result of hundreds of enquiries about how to write a compelling business book.
“Most smart business people have unique insights to share. A book helps them promote their business and become a thought leader in their industry. We created this course to answer questions up-front; so you can get it right from the very beginning.”
Khoo will run the half-day seminar and will address all key aspects of creating a successful business book, including self-publishing.
“With advances such as print-on-demand and websites like LuLu and Blurb; self-publishing has become a natural choice for business owners and entrepreneurs.”
Khoo said a book is the ideal way for savvy business owners to showcase their expertise, and the seminar will guide them from the initial concept to book delivery. The course will also help identify the book’s market, which topics will most appeal as well as book promotion.
“We also discuss traditional publishing versus self-publishing and e-publishing. Students will also learn how to integrate books into existing communication strategies such as websites, blogs, video resources and QR codes.”
The seminar group is limited to 16 and costs $295; providing all participants with the opportunity to discuss and workshop their book ideas in a dynamic, focused environment.