If you’re in the process of “pitching”, then you’re typically trying to convince another party to either invest in you, do business with you or buy from you. So what are some golden rules when telling the story of your business?
Sipping Marsala tea while having foot reflexology in a luxury world-class spa may seem like an unusual place to close a business deal. However, that’s exactly what some women were doing at the Dell Women’s Entrepreneur Network Event (DWEN) in New Delhi, India this week.
Fifteen female entrepreneurs from Australia were part of an exclusive group of 149 women from 11 countries at the third annual Dell Women’s Entrepreneur Network Event this week, including our woman on the ground Valerie Khoo,
Valerie Khoo explains how to identify the four stories in your business and have them ready to captivate potential customers. “If you are serious about marketing your business, you need to tap into the hidden power of stories.”
The 2011 Telstra Business Awards will be the debut of a new category, the People’s Choice Award, announced Telstra Business Group managing director and Telstra Business Awards Ambassador Deena Shiff.