Ita Buttrose named chairman of digital publishing start-up

Ita Buttrose profile

Reddo Media has secured publishing icon Ita Buttrose as its chairman, a coup for the iPad/tablet digital publishing start-up.

Buttrose said she’s excited by what tablet magazines have to offer to both magazine publishers and business clients, as Reddo provides an outsourced, enterprise-grade tablet publishing solution suitable for all publishers.

“Tablet publishing is a far more cost-efficient, modern way to produce a magazine… I am looking forward to helping established publishers transform their publications for tablet devices,” she said.

According to Buttrose, falling magazine circulation numbers and a sharp rise in the number of tablet users mean publishers can’t ignore the opportunity to create a digital version of their publications. By 2016, its predicted half of all Australians will be tablet users.

“…there is also a tremendous opportunity to launch titles exclusively on tablet. As a unique outsourced service provider, Reddo has the expertise to help publishers publish on tablet without them having to invest in new and

ever-changing software, staff and endless internal training,” she added.

The tablet publishing format creates potential to not just publishers of consumer, business to business and trade magazines, but also for custom publications, corporate reports, manuals, internal documents, and for government and education publications, Buttrose said.

Reddo has now successfully completed a first round capital raising, which has allowed it to focus on the rapid expansion of its business in the local market.