Consider these strategies if you aren’t converting website viewers into paying customers.
You’ve put tremendous effort into building your website and selecting the products and services you’ll offer your prospective customers. But what happens if people don’t visit your site? Or, worse yet, what happens if they show up but fail to make any purchases?
If you aren’t seeing the results you initially hoped for, you might have a conversion rate problem — meaning you’re not converting online visitors into paying customers. The following scenarios can help you diagnose your website’s issues and determine how to fix them to improve your overall success:
Scenario 1: No traffic and no conversions. For conversions to occur on your website, you need two things: defined target actions and website users to fulfill these goals. With either element missing, on-site conversions simply can’t happen.
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