Follow these five steps to make sure your site is as optimized for search and you’re not missing out on the traffic, including potential customers.
Because search engine optimization (SEO) best practices and procedures change all the time, business owners should conduct periodic assessments to determine whether or not adjustments need to be made. If a business website isn’t properly optimized for search, it’s most likely missing out on a significant amount of traffic from the search engines, including from potential customers.
To properly audit your site for SEO, carry out the following steps at least once or twice a year:
1. Check on-page tag optimization.
One of the easiest ways to quickly improve your website’s SEO is through on-site changes. While it can take time to build high-quality backlinks, another hallmark of good SEO performance, on-site tweaks require just a few hours of effort.
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