Home topics news Credit: Priscilla Du Preez News News How to craft a winning Easter marketing campaign Yajush Gupta March 29, 2024 Last Easter, Australian ecommerce sales witnessed an impressive surge, reaching nearly AU$7 million in the week leading up to the holiday. This marked a significant 30% increase compared to any other week in April of the same year, according to data provided by Omnisend, a leading ecommerce marketing company. This substantial boost in sales reflects a growing trend in consumer behavior, particularly evident in the shift towards online purchases, a trend that has solidified since the onset of the pandemic. As Easter approaches this year, the National Retail Foundation (NRF) forecasts a substantial global spending spree, estimating that consumers worldwide will collectively shell out around AU$35 billion to celebrate the holiday. Notably, a significant portion of this expenditure, amounting to AU$4.6 billion (13%), is expected to be allocated to online purchases. Tips for boosting your Easter sales To augment Easter sales and enhance customer satisfaction and loyalty, Zakowicz offers a comprehensive array of strategies: Launch an Easter Giveaway: Tempt customers with enticing freebies or themed gifts bundled with purchases exceeding a predetermined threshold. Host an Easter Social Media Contest: Foster engagement and encourage user-generated content by organizing contests or scavenger hunts across social media platforms. Create a Unique Easter Hashtag: Cultivate a sense of community and encourage user participation by devising a distinctive Easter hashtag for customers to share their holiday purchases and experiences. Send Easter-themed Email Campaigns: