The end goal is to move your fans from Facebook to a website or sales page, but first you need to build trust and identify leads. Here’s how.
Many small-business owners are perplexed by all the fanfare surrounding Facebook marketing. Sure, they can see the return in terms of interactions and maybe even new fans from sharing videos, photos, questions and other content. But why invest all that time and energy in community-building efforts when the real goal is to sell?
Scroll through your News Feed on any given day, and you’ll notice that photos and questions get the most traction. But the challenge for most business owners lies in how to take that momentum and convert it into buying power.
Think of Facebook as the first step of your sales cycle. The ultimate goal is to move fans outside of Facebook to a website or sales page, but first you need to build trust and identify leads. And that’s where Facebook marketing reigns supreme.
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