Australian owned specialty coffee brand, Gloria Jean’s Coffees, recently launched an innovative new internal campaign aimed at successfully engaging with its Generation Y team members.
Gloria Jean’s Coffees launched its inaugural Battle of the Bands competition, putting the call out to all franchise partners and their team members late last year, encouraging them to join forces with other Gloria Jean’s Coffees team members, to form their own band for the competition.
Gareth Pike, General Manager, Australia for Gloria Jean’s Coffees, said the initiative was aimed to inspire and motivate teamwork, particularly amongst Gloria Jean’s Coffees younger team members.
“The nature of our business attracts young team members looking for casual work and flexible hours in the retail industry…it is important to engage with them to assist in creating a positive, youth-friendly work environment and subsequently, encourage retention.”
Members of the winning band ‘The Chad’ were flown to Queensland to perform on the main stage at the Gloria Jean’s Coffees Convention in Surfers Paradise, along with studio time to record their own CD.
Does Gen Y really exist?