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Four-step formula for guaranteed success

This amazingly simple formula drives virtually every successful business. Unfortunately, many entrepreneurs and investors lose sight of these basic principles.

Success in business, especially in growing businesses, does not require an ingeniously complex solution. Often, success comes from mastering the basic fundamentals.

In short, success is about addressing a customer need better than you or your competitors currently address it. In many cases, the “new and improved” solution is surprisingly incremental, rather than revolutionary. Examples abound:

  • Google, one of the most valuable companies in the world, began as a slightly better search engine.
  • The Toyota Camry was the best-selling car in America for many years because it had better gas mileage, was fun to drive, didn’t break down, and was less expensive than other sedans.

…to read this article in full, visit leading US small business resource, Inc.

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