Facebook users ‘internet addicts’ – online three times as often

By David Olsen · 12 April 2010 · Locked

Full details: Facebook users ‘internet addicts’ – online three times as often

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Summary

Facebook users spend 3.26 times longer on the Internet than non-Facebook users, signaling an important behavioural shift according to new research from Nielsen Online.

Tags: Australia, Business, Digital Divide, Facebook, Mark Higginson, Nielsen, Social Networks