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Cutthroat v cooperative: How do you view competition?

It’s tempting to try to steamroll the competition. But sometimes a spirit of cooperation is in order.

Jake Rosenbarger knows a thing or two about high-stakes competition: Before he and his wife opened Kim and Jake’s Cakes in Colorado, Rosenbarger was a professional bicycle racer. But for a guy who honed his chops banging into opponents’ handlebars at 35 mph, he has a surprisingly laissez-faire approach to competition in his new field.

“Every shop seems to have its own identity and appeals to a different customer,” he says. “I don’t feel like we’re directly competing. We have a different style in the way we go about our business that makes head-to-head competition a little less of a factor.”

Like many business owners these days, Rosenbarger is guided by a refined, less aggressive perception of competition: less cutthroat, more introspective – even more cooperative. These entrepreneurs say they’d rather use their competitive drive not to crush would-be opponents but to focus on improving their own businesses. It’s fair to say that one’s approach to running a business is likely driven by one’s understanding of the nature of competition.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com

Entrepreneur.com

Entrepreneur.com

Entrepreneur Magazine has been inspiring, informing and celebrating entrepreneurs since 1973. Entrepreneur.com offers real solutions to the challenges faced by entrepreneurs, including tips, tools and insider news to help build – and grow – businesses.

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