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Cardlimbo wins Anthill’s SMART 100 innovation award

Melbourne company Cardlimbo has been recognised for its innovative product, winning the Anthill’s SMART 100- People’s Choice Award for 2010. innovation

Cardlimbo, an online gift card company, won the People’s Choice Award from Anthill, an Australian business and finance website, for its innovation. Cardlimbo allows consumers to sell unwanted gift card vouchers for cash, buy them at a discount or donate them to charity in a secure and user-friendly online environment.

Cardlimbo helps increase the flexibility of Australians when it comes to how they are able to use gift card vouchers, according to Cardlimbo CEO and Co-Founder Fergus Koochew.

“For Australian consumers this award generates awareness that unwanted gift card vouchers no longer need to be wasted and, in fact, can be a valuable source of cash. This means more Australian consumers will now have the power to choose exactly how they want to use their gift card vouchers,” said Mr Koochew.

This product also places pressure on Australian retailers to offer more flexibility when it comes to gift card vouchers, with an increasing number of gift cards being used before their expiry date.

Cardlimbo now offers consumers the option to buy, sell and donate gift card vouchers from 100 major Australian retailers, hotel chains and cinemas, including Myer, David Jones, Bunnings, JB Hi-Fi, Rebel Sport, Borders, iTunes and Village Cinemas. The company also lets customers donate their vouchers to three charities, including Plan International Australia, Barnardos, and Planet Ark.